LUV DESIGN - Ice Cream and Explosives

I scream, you scream, we all scream for exploding european ice cream advertisements . So cool. The crazy part is that its not the result of some mad photoshoppery...but high speed photography, small detonators and precise calculations to predict the exact moment and depth of the explosion of each ice cream bar. Give me a poncho and sign me up - i'm sure that was a rather tasty/melty photoshoot.

Client: Magnum Ice Cream
Advertising Agency: Lola, Madrid, Spain
Photographers: Diver & Aguilar
Via trendland